Telecom's search for the ultimate customer loyalty platform
Year of publication: |
2008
|
---|---|
Authors: | Ferguson, Rick ; Brohaugh, Bill |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 25.2008, 5, p. 314-318
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Customer relations | Wireless | Marketing strategy | Telecommunications |
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