Extent:
Online-Ressource (XIV, 138 S. 13 Abb, online resource)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-21793-8 ; 978-3-658-21792-1
Other identifiers:
10.1007/978-3-658-21793-8 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014019940