Telemedicine acceptance during the COVID-19 pandemic : user satisfaction and strategic healthcare marketing considerations
Md. Mahiuddin Sabbir, Khan Md Raziuddin Taufique, and Marzia Nomi
Year of publication: |
2021
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Authors: | Sabbir, Md. Mahiuddin ; Khan Md. Raziuddin Taufique ; Nomi, Marzia |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 38.2021, 2/3, p. 168-187
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Subject: | Health Belief Model | health service marketing | telemedicine | Unified Theory of Acceptance and Use of Technology Model | user satisfaction | Kundenzufriedenheit | Customer satisfaction | E-Health | E-health | Innovationsakzeptanz | Innovation adoption | Coronavirus | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
Saved in:
Online Resource