Television Advertising
Clark M. Agnew; Neil O'Brien
| Year of publication: |
1958
|
|---|---|
| Authors: | Agnew, Clark M. ; O'Brien, Neil |
| Publisher: |
New York [u.a.] : McGraw Hill |
| Subject: | Werbung | Fernsehen | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Hörfunkwerbung | Radio advertising | Television |
| Extent: | XII, 330 S Ill., graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | S. 278-296: Television advertising dictionary |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001390816