Tell me a story about yourself : the words of shopping experience and self-satisfaction
Year of publication: |
2021
|
---|---|
Authors: | Petruzzellis, Luca ; Colladon, Andrea Fronzetti ; Visentin, Marco ; Chebat, Jean-Charles |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-7
|
Subject: | Self-identity | Self-satisfaction | Semantic brand score | Shopping experience | Text analysis |
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