Tell what you want but do not irritate me : a senior perspective about advertising
Sandra Maria Correia Loureiro
| Year of publication: |
2018
|
|---|---|
| Authors: | Loureiro, Sandra Maria Correia |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 2, p. 198-214
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| Subject: | senior consumers | ad avoidance | ad irritation | ad skepticism | attitude toward ad | YouTube | TV advertising | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Ältere Menschen | Elderly people |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1360825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875375