Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Year of publication: |
2018
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Authors: | Lee, Seunghwan ; Heere, Bob |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 2, p. 82-92
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Subject: | emotional advertising | rational advertising | symbolic consumptions | sport consumer behavior | Konsumentenverhalten | Consumer behaviour | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Werbepsychologie | Psychology of advertising |
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