Temporal sequence effects: a memory framework
Year of publication: |
2009
|
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Authors: | Montgomery, Nicole Votolato ; Unnava, H. Rao |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 1, p. 83-92
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sequentielle Entscheidung | Sequential decision making |
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