The role of consumer memory in advertising
Year of publication: |
2007
|
---|---|
Authors: | Montgomery, Nicole Votolato ; Unnava, H. Rao |
Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 105-119
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kognition | Cognition |
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