Terroir in the media : the poetry of people, place and palate
Year of publication: |
2014
|
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Authors: | Spielmann, Nathalie ; Jolly, Sylvie ; Parisot, Fabrice |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 3, p. 224-240
|
Subject: | Brand management | France | Regression | Wines | Marketing mix | Psychometric/qualitatitve | Frankreich | Markenführung | Wein | Wine | Weinbau | Wine industry | Marketingmanagement | Marketing management |
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