Terroir in the media : the poetry of people, place and palate
Nathalie Spielmann; Sylvie Jolly; Fabrice Parisot
| Year of publication: |
2014
|
|---|---|
| Authors: | Spielmann, Nathalie ; Jolly, Sylvie ; Parisot, Fabrice |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 3, p. 224-240
|
| Subject: | Brand management | France | Regression | Wines | Marketing mix | Psychometric/qualitatitve | Frankreich | Markenführung | Wein | Wine | Weinbau | Wine industry | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010421604