Tesco : transferring marketing success factors internationally
John Dawson, Roy Larke and Sang Chul Choi
| Year of publication: |
2006
|
|---|---|
| Authors: | Dawson, John ; Larke, Roy ; Choi, Sang Chul |
| Published in: |
Strategic issues in international retailing. - London [u.a.] : Routledge, ISBN 0-203-63962-6. - 2006, p. 170-195
|
| Subject: | Einzelhandel | Retail trade | Internationaler Markteintritt | International market entry | Großbritannien | United Kingdom | Multinationales Unternehmen | Transnational corporation | Welt | World | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003350611