Testimonialwerbung : Eignung von Prominenten in der Markenkommunikation
Henning Metzdorf
| Year of publication: |
2008
|
|---|---|
| Authors: | Metzdorf, Henning |
| Publisher: |
Saarbrücken : VDM Verl. Dr. Müller |
| Subject: | Markenführung | Brand management | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement | Deutschland | Germany | Markenpolitik | Kommunikationsstrategie | Berühmte Persönlichkeit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 92 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 86 - 91 |
| ISBN: | 978-3-639-02714-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003757468