Testimonialwerbung mit Prominenten bei neumarkenstrategien
Year of publication: |
2004
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Authors: | Rese, Mario ; Welling, Michael |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl, ISSN 1436-798X, ZDB-ID 14731976. - Vol. 49.2004, 2, p. 4-9
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