Testing retail marketing-mix effects on patronage : a meta-analysis
Markus Blut, Christoph Teller, Arne Floh
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Blut, Markus ; Teller, Christoph ; Floh, Arne |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 2, p. 113-135
|
| Subject: | Retail marketing-mix instruments | Retail patronage | Shopper behavior | Country differences | Meta-analysis | Einzelhandel | Retail trade | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2018.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881392