Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Year of publication: |
2020
|
---|---|
Authors: | Roschk, Holger ; Hosseinpour, Masoumeh |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 1, p. 125-145
|
Subject: | pleasant ambient scents | meta-analysis | expenditures | in-store customer experience | atmospheric stimuli | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Aromastoff | Flavour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design |
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