Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Year of publication: |
2022
|
---|---|
Authors: | Lianopoulos, Yannis ; Theodorakis, Nicholas D. ; Alexandris, Kostas ; Papanikolaou, Magda |
Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 12.2022, 2, p. 189-207
|
Subject: | Loyalty intentions | Running events | Sport event image | Sport event personality | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Markenimage | Brand image | Großveranstaltung | Big event | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing |
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