Testing U.S. Advertising Belief and Attitude Measures in France
| Year of publication: |
2008
|
|---|---|
| Authors: | Truong, Yann ; Mccoll, Rod ; Descubes, Irena |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 18.2008, 1, p. 35-46
|