Text Mining Algorithms for Extracting Brand Knowledge : The Fashion Industry Case
Year of publication: |
2019
|
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Authors: | Rizun, Nina ; Kucharska, Wioleta |
Publisher: |
[S.l.] : SSRN |
Subject: | Data Mining | Data mining | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Text | Markenführung | Brand management |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 24, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3148476 [DOI] |
Classification: | M31 - Marketing ; c55 ; C88 - Other Computer Software |
Source: | ECONIS - Online Catalogue of the ZBW |
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