Text mining-based four-step framework for smart speaker product improvement and sales planning
Jeongeun Park, Donguk Yang, Ha Young Kim
| Year of publication: |
2023
|
|---|---|
| Authors: | Park, Jeongeun ; Yang, Donguk ; Kim, Ha Young |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-16
|
| Subject: | Smart speaker | Online review | Text analysis | Sales planning | Decision support | Brand positioning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253561