That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Year of publication: |
2015
|
---|---|
Authors: | Knoeferle, Klemens M. ; Woods, Andy ; Käppler, Florian ; Spence, Charles |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 1, p. 107-120
|
Subject: | Werbemusik | Advertising music | Werbewirkung | Advertising effects | Interkulturelles Marketing | Cross-cultural marketing |
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