The 2002 PhRMA code and pharmaceutical marketing : did anybody bother to ask the reps?
Year of publication: |
2010
|
---|---|
Authors: | Sillup, George P. ; Trombetta, Bill ; Klimberg, Ronald |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 27.2010/11, 4, p. 388-404
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | USA | United States |
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