The origin of brands : how product evolution creates endless possibilities for new brands
Al Ries and Laura Ries
| Alternative title: | Die Entstehung der Marken |
|---|---|
| Year of publication: |
c2004 ; 1. ed.
|
| Authors: | Ries, Al ; Ries, Laura |
| Publisher: |
New York, NY : HarperBusiness |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Innovation | Evolutionsökonomik | Evolutionary economics | Innovationsmanagement | Innovation management | Marke | Entstehung | Markenpolitik | Markenimage |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 308 S. Ill., graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-06-057014-8 ; 0-06-057015-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001911830