The 4D model of place brand management
Melodena Stephens Balakrishnan; Greg Kerr
| Year of publication: |
2013
|
|---|---|
| Authors: | Balakrishnan, Melodena Stephens ; Kerr, Greg |
| Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 31-42
|
| Subject: | Standortmarketing | Place marketing | Markenführung | Brand management | Vereinigte Arabische Emirate | United Arab Emirates |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127222