The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Year of publication: |
February 2018
|
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Authors: | Otterbring, Tobias ; Ringler, Christine ; Sirianni, Nancy J. ; Gustafsson, Anders |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 69-79
|
Subject: | status-signaling consumption | physical dominance | 2D:4D digit ratio | field study | evolutionary psychology | Konsum | Consumption | Psychologie | Psychology | Kunden | Customers | Feldforschung | Field research |
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