Look but don't touch! : he impact of active interpersonal haptic blocking on compensatory touch and purchase behavior
Christine Ringler, Nancy J. Sirianni, Anders Gustafsson, Joann Peck
| Year of publication: |
2019
|
|---|---|
| Authors: | Ringler, Christine ; Sirianni, Nancy J. ; Gustafsson, Anders ; Peck, Joann |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 186-203
|
| Subject: | Employee-customer interactions | Field experiment | Frontline marketing | Haptic blocking | Psychological reactance | Sensory marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012154088