The acculturation and commercialisation of thematic holidays in the globalisation era
Samuel K. Doss; Yong J. Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Doss, Samuel K. ; Wang, Yong Jian |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 5.2010, 4, p. 411-420
|
| Subject: | Freizeit | Leisure | Lebensstil | Lifestyle | Konsumgütermarketing | Consumer goods marketing | Kultursoziologie | Cultural sociology | Kulturelle Identität | Cultural identity | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798326