The adoption of customer relationship management (CRM) technology in SMEs : an empiricial study
ThuyUyen H. Nguyen; Teresa S. Waring
| Year of publication: |
2013
|
|---|---|
| Authors: | Nguyen, Thuyuyen ; Waring, Teresa S. |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 20.2013, 4, p. 824-848
|
| Subject: | Customer relationship management | SMEs | CRM | Adoption process | Innovation decision | Organisation characteristics | Beziehungsmarketing | Relationship marketing | KMU | SME | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230782