The adoption of online product information : cognitive and affective evaluations
Year of publication: |
2020
|
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Authors: | Kang, Tsan-Ching ; Hung, Shin-Yuan ; Huang, Albert H. |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 4, p. 373-403
|
Subject: | Heuristic-systematic model | information adoption | online reviews | perceived enjoyment | stimulus-organism-response model | vendor-supplied product information | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Informationstechnik | Information technology | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kognition | Cognition | Informationsverhalten | Information behaviour | Virales Marketing | Viral marketing |
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