The advantages of using Best-Worst Model for hybrid products
Year of publication: |
2018
|
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Authors: | Tamas, Anca ; Popescu, Ruxandra |
Published in: |
International journal of business & management : IJoBM. - Prague : [Verlag nicht ermittelbar], ISSN 2336-2197, ZDB-ID 2807300-9. - Vol. 6.2018, 2 (20.11.), p. 108-121
|
Subject: | Best-Worst Model | consumer behavior | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.20472/BM.2018.6.2.007 [DOI] hdl:11159/4340 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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