The advertised mind : ground-breaking insights into how our brains respond to advertising
Erik Du Plessis
| Alternative title: | Reclame en ons brein <engl.> |
|---|---|
| Year of publication: |
2008
|
| Authors: | Du Plessis, Erik |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Psychologie | Psychology | Lernen | Learning | Emotion | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 232 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited." 0809 |
| ISBN: | 978-0-7494-5024-3 ; 0-7494-5024-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003681712