Digital video recorders and inadvertent advertising exposure
Erik Du Plessis
| Year of publication: |
2009
|
|---|---|
| Authors: | Du Plessis, Erik |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 236-239
|
| Subject: | Mediennutzung | Media usage | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Südafrika | South Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860584