The future of creativity in advertising
Year of publication: |
2013
|
---|---|
Authors: | Belch, Michael A. ; Belch, George E. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 4, p. 395-399
|
Subject: | advertising | creativity | media environment | Werbung | Advertising | Kreativität | Creativity | Werbewirtschaft | Advertising industry | Kreativsektor | Creative industries |
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