The advertising standardisation debate revisited
Year of publication: |
2016
|
---|---|
Authors: | Turnbull, Sarah ; Howe-Walsh, Liza ; Boulanouar, Aisha |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 7.2016, 1, p. 2-14
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertisements and promotions to Muslims | Islamic marketing | Islamic business ethics | Islamic markets | Islamic marketing mix |
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