The ADVISOR project : a study of industrial marketing budgets
Gary L. Lilien; John D. C. Little
| Year of publication: |
1976
|
|---|---|
| Authors: | Lilien, Gary L. ; Little, John D. C. |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 17.1976, 3, p. 17-31
|
| Subject: | Werbungsbetrieb | Produktion |
| Type of publication: | Article |
|---|---|
| Notes: | ADVISOR - Advertising Industrial products: Study of Operating Relationships |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002235922