The aftermath of the latest labour conflict in the National Hockey League : the impact on brand equity
François Marticotte; Serge Carrier
| Year of publication: |
2009
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|---|---|
| Authors: | Marticotte, François ; Carrier, Serge |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 5.2009, 1/2, p. 38-54
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| Subject: | Profisport | Professional sports | Ballsport | Ball game | Arbeitskonflikt | Labour dispute | Markenimage | Brand image | Mediennutzung | Media usage | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816816