The aftermath of the latest labour conflict in the National Hockey League : the impact on brand equity
François Marticotte; Serge Carrier
| Year of publication: |
2009
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| Authors: | Marticotte, François ; Carrier, Serge |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 5.2009, 1/2, p. 38-54
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869575