The age curve : how to profit from the coming demographic storm
Kenneth W. Gronbach
| Year of publication: |
c2008
|
|---|---|
| Authors: | Gronbach, Kenneth W. |
| Institutions: | American Management Association (contributor) |
| Publisher: |
New York : American Management Association |
| Subject: | Bevölkerungsentwicklung | Demographic development | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Zielgruppe | Target group |
| Description of contents: |
A myth-breaking book that will redefine who marketers see as their most valuable customers
Table of Contents [external.dandelon.com]
|
Online Resource
| Extent: | Online-Ressource (xvii, 266 p) ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Electronic reproduction; Available via World Wide Web |
| ISBN: | 0-8144-0181-3 ; 978-0-8144-0181-1 ; 978-0-8144-1794-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012674227