The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Year of publication: |
January-March 2018
|
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Authors: | Thrassou, Alkis ; Vrontis, Demetris ; Bresciani, Stefano |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 48.2018, 1, p. 105-120
|
Subject: | Agility | innovation | strategic marketing | multicultural | family business | Familienunternehmen | Family business | Innovation | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management |
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