The Aging Consumer: Perspectives from Psychology and Economics
Year of publication: |
2012
|
---|---|
Authors: | Cook, George R. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 29.2012, 3, p. 239-240
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Decision making by aging consumers | Key areas for decisions | Dividing up cherished possessions | Effective marketing communications for the aging | Branding and product designs for the aging |
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