The allure of brand heritage : the Chinese acquisition of an Italian luxury pen maker
Alessandra Vecchi
| Year of publication: |
2014
|
|---|---|
| Authors: | Vecchi, Alessandra |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 14.2014, 1, p. 97-108
|
| Subject: | brand heritage | luxury | Chinese acquisition | Luxusgüter | Luxury goods | China | Italien | Italy | Übernahme | Takeover | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kulturgüter | Cultural heritage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407329