The American Marketing Association
Year of publication: |
2014
|
---|---|
Authors: | Cochoy, Franck |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 6.2014, 4, p. 538-547
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | History of marketing thought | History | Social movement | American Marketing Association | Coupling effects |
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