The analysis of Bangkok coffee chain's consumers and the influence of brand personalities on their purchasing decision
Year of publication: |
2015
|
---|---|
Authors: | Nuntana Udomkit ; Mathews, Panuvat |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 3, p. 415-424
|
Subject: | Brand personality | purchasing intention | coffee | Bangkok | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kaffee | Coffee | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Kaffeemarkt | Coffee market |
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