The brand new Brazilian specialty coffee market
Elisa Reis Guimarães, Paulo Henrique Montagnana Vicente Leme, Daniel Carvalho De Rezende, Sérgio Parreiras Pereira, Antônio Carlos Dos Santos
| Year of publication: |
2019
|
|---|---|
| Authors: | Guimarães, Elisa Reis ; Leme, Paulo Henrique Montagnana Vicente ; Rezende, Daniel Carvalho de ; Pereira, Sérgio Parreiras ; Santos, Antônio Carlos dos |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 1, p. 49-71
|
| Subject: | Aficionado | connoisseur | consumer research | craft consumer | specialty coffee | Brasilien | Brazil | Konsumentenverhalten | Consumer behaviour | Kaffee | Coffee | Kaffeemarkt | Coffee market | Markenführung | Brand management | Markenimage | Brand image | Kaffeeanbau | Coffee farming |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2018.1478757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243076