The Analysis of the Total Quality Management Effects in S.C. Cupidon S.A. from Saturn Resort and their Impact on the Organization Competitiveness

Quality is a strategic tool for global management of the organizations that determine, in the highest level, the competitiveness of products / services / firms / companies, domestically and internationally. Customer and staff satisfaction, responsible approach of the society requirements can be ensured through a proper leadership in all organization processes according to defined policies and strategies, with the integration of basic principles of TQM. The top management of S.C. Cupido S.A. has decided to implement a strategy based on EFQM model, oriented towards customer’s satisfaction, staff satisfaction and a greater community integration of organization. It can be appreciated that the degree of implementation of the approach adopted by the organization, in terms of determinant factors, is 81% of its potential (if considered all relevant areas and activities). The degree of extending of the obtained results, it covers many areas and relevant activities undertaken by S.C. Cupido S.A. (68.5%)