The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Year of publication: |
2024
|
---|---|
Authors: | Van der Merwe, Michelle Caroline ; Mostert, Pierre ; Ndoro, Tinashe ; Svensson, Göran ; Chuchu, Tinashe |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 1, p. 27-42
|
Subject: | banking | commitment | micro-enterprises | relationship satisfaction | Trust | KMU | SME | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
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