The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs) : the non-linear effects of customer orientation
Year of publication: |
August 2016
|
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Authors: | Lengler, Jorge F. B. ; Sousa, Carlos M. P. ; Perin, Marcelo Gattermann ; Sampaio, Cláudio Hoffmann ; Martínez-López, Francisco J. |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 34.2016, 5, p. 701-727
|
Subject: | competitive intensity | customer orientation | export performance | non-linear relationship | technology intensity | KMU | SME | Beziehungsmarketing | Relationship marketing | Export | Brasilien | Brazil |
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