The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms
Kostis Indounas
| Year of publication: |
2014
|
|---|---|
| Authors: | Indounas, Kostis |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 5, p. 402-413
|
| Subject: | Company performance | Industrial services | Antecedents | Strategic pricing | Unternehmenserfolg | Firm performance | Preismanagement | Pricing strategy | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419901