The antecedents on rural distribution problem and rural retailer's preference towards Pepsico India holdings private limited in Tamilnadu, India
Year of publication: |
2017
|
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Authors: | Jasim, K. Mohamed ; Vinoth, M. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 4, p. 525-536
|
Subject: | rural market | retailer's and rural distribution problem | India | Indien | Ländliche Wirtschaft | Rural economy | Einzelhandel | Retail trade | Ländlicher Raum | Rural area | Ländliche Entwicklung | Rural development | Vertriebsweg | Distribution channel |
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