The anthropomorphic brand logo and its effect on perceived functional performance
Year of publication: |
2022
|
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Authors: | Daryanto, Ahmad ; Alexander, Nicholas ; Kartika, Gilang |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 3, p. 287-300
|
Subject: | Brand logo | Logo anthropomorphism | Logo association | Logo-self connection | Perceived functional performance | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
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