The application of market research techniques to the financial field
James Rothmann
| Year of publication: |
1971
|
|---|---|
| Authors: | Rothmann, James |
| Published in: |
From experience to innovation ; Pt. 1. - Amsterdam : ESOMAR. - 1971, p. 53-81
|
| Subject: | Bank | Marktforschung | Absatz |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003664994